FOUNDER BIO

Amalia Michael  (nee Chatzimichali) is an internationally acclaimed, award-winning marketer, sales expert and coach. For over 20 years, Amalia grew the world’s largest global brands, generating more than 2 Billion US Dollars in combined global revenue for her employers: Procter & Gamble and Google.

At P&G, Amalia held senior global and local marketing roles all over Europe with 9 and 10-figure P&L responsibility. Amalia also developed and taught one of P&G’s  highest rated marketing capability programs of all time, which later inspired her Billion Dollar Brand Secrets program.

At Google, Amalia headed the commercial partnership with two of Google’s largest global advertisers, Nestlé and Coca Cola. She has received multiple awards for developing, and winning multi-million Dollar pitches for YouTube. She was also spontaneously awarded by her client, Nestlé UK, for developing a bespoke training program with digital best practices for big brands. Thanks to its success, the program is now scaled to an annual global training attended by +1000 Nestlé marketers  and agency partners up to C-level every year.